Klarna is the smart way to pay. So we showed smart people paying with it. Smart.
This was a global re-platforming for Klarna that ran in 14 countries, hence the weird 20 second European media buy.
To show people Klarna is the smart way to pay, we leveraged their Spotify data to serve them ads with jingles that matched the genre they were listening to. Smart.
If you’re on a computer it likely glitched and brought you here. Kindly scroll up (and ignore this on your way back down).
In OOH big pink ads told people they’re smart for using Klarna. Smart.
